Hear New Ads within 24 Hours of Airing

New ads are identified continuously and added to our extensive radio advertising database. This provides our customers with detailed, category specific advertising data that is customized to their industry.

Comprehensive Competitive Spending

When we come across an ad that we've seen before, we note each occurrence. Then we overlay our spending methodology to the combined occurrences. This results in a highly accurate analysis of radio spending in each of our markets. Our customers need not rely on hit-or-miss sampling, outdated manual tracking, or even worse, voluntary spending surveys supplied by the stations themselves.

When we track ads we tabulate spending on a variety of levels.

See what your competitors are spending by:

Campaign Level Brand Market Station Special Offers Spot Company Daypart

Campaign Market & Station Program format Price Points Message Attributes Custom Metrics

Methodology and Tracking Universe

Each radio creative is reviewed by two people: an ad coder, to identify basic descriptive information, and a category specialist, to classify the ad, integrate it with other media at the campaign level, and... (more)

Fast Turnaround

Our digital monitoring network is extremely fast. Most new commercials are uploaded to the Competitrack website within 24 hours of initial launch. And ongoing occurrences are available just a couple of hours after they air.

Integrated Creative and Spending

Based on a detailed review of each commercial, we integrate creative, occurrences and spending into a single package, providing a full picture of competitive activity. For every spending estimate, underlying creatives and occurrences are available. And a full media schedule is available for every creative.

Consistent Cross-Media Integr