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Hear New Ads within 24 Hours of Airing
New ads are identified continuously and added to our extensive radio advertising database. This provides our customers with detailed, category specific advertising data that is customized to their industry.
Comprehensive Competitive Spending
When we come across an ad that we've seen before, we note each occurrence. Then we overlay our spending methodology to the combined occurrences. This results in a highly accurate analysis of radio spending in each of our markets. Our customers need not rely on hit-or-miss sampling, outdated manual tracking, or even worse, voluntary spending surveys supplied by the stations themselves.
When we track ads we tabulate spending on a variety of levels.
See what your competitors are spending by:
- Campaign Level
- Brand
- Market
- Station
- Special Offers
- Spot
- Company
- Daypart
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- Campaign
- Market & Station
- Program format
- Price Points
- Message Attributes
- Custom Metrics
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Methodology and Tracking Universe
Each radio creative is reviewed by two people: an ad coder, to identify basic descriptive information, and a category specialist, to classify the ad, integrate it with other media at the campaign level, and... (more)
Fast Turnaround
Our digital monitoring network is extremely fast. Most new commercials are uploaded to the Competitrack website within 24 hours of initial launch. And ongoing occurrences are available just a couple of hours after they air.
Integrated Creative and Spending
Based on a detailed review of each commercial, we integrate creative, occurrences and spending into a single package, providing a full picture of competitive activity. For every spending estimate, underlying creatives and occurrences are available. And a full media schedule is available for every creative.
Consistent Cross-Media Integration
Radio advertising is integrated with television and print at the product or campaign level. All creative executions in a category, whether running in TV, Radio or in Print, are reviewed by team of category specialists. Product names, campaigns and category classifications are assigned consistently across all media, providing reliable, accurate estimates of spending by product or campaign.
Rich Analytic Detail
In addition to spending breakdowns by market, daypart, program format and station, competitive expenditures may be analyzed by message or by individual message attributes such as price points, special offers or other ad features.
Message tracking and ad classifications may be customized to fit individual client needs.
Customized for You and Your Industry
Competitrack offers custom tracking programs as well as industry-specific syndicated solutions. Key components of either approach include:
- FastTrack Reports, showing daily changes in media usage, spending and creative rotation.
- FastTrack Rollout Reports provide a way to monitor new campaigns as they roll out across the country. These reports can also be delivered weekly. Copies of new creatives accompany the reports.
- New Ad Alerts, identifying new creatives within 12 to 48 hours of first appearance. Creatives and associated media schedules may be downloaded from the Competitrack website.
- Media Activity Summaries, providing detailed media information for individual creatives. Updated every few minutes with the most recently available information, Media Activity Summaries may be downloaded directly from the Competitrack web site.
- Radio Category Reports, showing radio activity within a category or any predefined competitive set. Data can be subtoted by subcategory, advertiser, brand, product or campaign or even by individual creative. Reports show spending by daypart, station format, station and other variables. Reports and associated new creatives are delivered within 1 week of the close of a report period.
- Monthly Multi-Media Reports, showing spending across multiple media (television, print and radio) at the campaign, product, brand or advertiser level. These reports show how competitors are using radio as part of a broader media mix. Multi-media reports are typically delivered via DataView, end-user software that enables users to run their own queries against a predefined subset of the Competitrack database. Reports and associated creatives are delivered within 3 to 4 weeks after the close of a report period.
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(718) 482-4254
rredding@competitrack.com
