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Competitrack employs rigorous measurement techniques in every ad medium we track. The result is the clean, quality data set that our clients have come to rely on for more than 20 years. Clients get unmatched data granularity-we calculate insertions and spending for individual ads as well as groups of ads across campaigns, brands and companies.
1. Centralized Publication Monitoring
We monitor more than 1,100 separate print titles including newspapers, magazines, and trade publications. For domestic U.S. titles, print monitoring is centralized in our New York City office. Titles are updated regularly based on client needs, and as new publications emerge. A complete listing of titles in our current universe is available upon request. We monitor major magazines that offer part-run buys in multiple locations across the U.S. thereby allowing us to identify major geographic and demographic buys.
2. Expert Review
Each new ad is manually reviewed by our in-house staff and categorized into a detailed industry-defined classification system and coded to identify key messaging elements and content. Individual airings are identified by advertiser, unique creative code, station, market, time, and program. Real people with genuine industry expertise are cross-trained in ad classification combined with competitive context and salient industry terms.
3. Insertion Categorization
Each unique creative is identified by headline and body copy, and classified into a detailed categorization system reflecting the products and services of the monitored industry. Individual insertions are identified by publication, date, edition, size, color and bleed.
For more details about any of our proprietary methodologies, please contact us.
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