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Access ads in 1,200 print publications in the US and another 1,500 overseas. Our print operation is extensive, running 24 hours per day across 3 shifts, and our experienced print staff customizes reporting to your exact specifications. This means that you can get breaking print advertising and up to date spending information in all of the publications that matter to you.
We continuously track press in the following media:
Newspapers
Over 285 publications are gathered locally and nationally in 145 cities across the US, including over 100 multicultural editions targeting Hispanic, Asian, and African-American communities.
Magazines
We gather ads from over 400 different US magazines.
Magazine titles include over 75 multicultural offerings:
- African-American
- Asian
- Hispanic
Show me more multicultural information.
Trade Publications
Our US coverage of trade publications is the largest in the ad monitoring industry. New listings are added frequently and the current list exceeds 500 titles, including nearly 150 separate technology issues.
Print ads are available in a variety of formats. All print images are from photographic quality digital scans. Our exclusive ad coding methodology captures offer details, fine print, and direct response information that gives you the competitive edge.
Media Detail
Ads are only half of the competitive equation. The other half is media information. What publications are running the ad? What is the duration of the campaign? Is it running in local or national print? Our downloadable reports provide a concise summary of when and where each ad is running.
Advertising Summary Reports showing media activity aggregated at the publication, advertiser, product or category level, are available on request.
Effortless Customization
Whether you're interested in a custom tracking universe, classifications to match your in-house databases, identifying ads with special features, or custom reports, we can develop a custom competitive program to meet your needs.
Immediate Availability
No pre-ordering or annual commitments are required. Download ads as you need them, and only if you need them. If you prefer, ads can be shipped on a standing order basis. In addition, deliverables can be uploaded directly to your company's intranet.
We notify customers of new print ads in several ways.
Receive Ads Via
- E-mail
- DVD
- CD-ROM
- FTP transfer
New Ad Alerts Stay on top of breaking ads every day with Competitrack's New Ad Alerts.
- Alerts customized for each user
- Preview ads via thumbnails
- Includes link for easy downloading
Cross-Media Integration
At Competitrack, ad coding is standardized across media. Wherever possible, ads are identified down to the product level - often to the name of a model or brand extension. So whether you are looking for ads for Tylenol® Rapid Release Gel Tabs or Michelob® ULTRA™ Light Beer or any other specific product or campaign, creative running on all major media - one easy search will get it all.
How to Get Started
It is easy to try Competitrack's Print Advertising Tracking Service - and it doesn't cost a penny. If you are already a Competitrack customer, give your rep a call.
If you're not a customer yet, you can register here or contact us at websales@competitrack.com
Print Methodology
Tylenol ® Rapid Release Gel Tabs is a trademark owned by McNeil PPC, Inc. Michelob ® ULTRA ™ Light Beer is a trademark owned by Anheuser-Busch, Inc.
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(718) 482-4204
Jelilian@competitrack.com
