FastTrack Media Universe

FastTrack reports are based on a daily monitoring of 1,200 media outlets across 10 media.

Monitored media includes:

Network TV 6 Nets

Cable TV 32 Nets

Spot TV 20 Mkts

Syndicated TV Top Progs

Local Radio 20 Mkts

Local Newsp 47 Mkts

National Newsp 3 Pubs

Consumer Mags 76 Pubs

Trade Pubs 1 Pub

Online 524 Sites

To download a copy of the FastTrack Media Universe,
click here.


	John Jelilian to learn more: (718) 482-4204 Jelilian@competitrack.com

FastTrack: Fastest Competitive Data in the U.S.


	Competitive data in 4 days; creative in 24 hours or less Reports delivered each Thursday Tracking universe: 1,200 key media outlets; 10 media Tracking available by advertiser, brand, product or campaign * Pricing available on request

FastTrack is designed for advertisers and agencies that need to respond quickly to the changing competitive environment. Why wait months for competitive when key data for decision-making is available in days?

Competitive Reporting: 10 Media in 4 Days

FastTrack delivers weekly competitive data for 10 media within 4 days of the close of week. Breaking creative is available in 6 to 24 hours.

The tracking universe includes key national and major market media, providing sufficient data to quickly understand trends and make critical decisions.

To maximize timeliness, initial spending estimates are based on historical costs and audience information. Data is adjusted in subsequent reports as more precise data becomes available.

Download a product description and FAQ.

FastTrack Service Components:

Weekly Reports

Weekly reports show spending and media activity for 10 media. They are delivered each Thursday and show activity through the preceding Sunday.

The Excel-based reports contain spending estimates, links to creative for all media, and cumulative ad occurrences.
Click here for a sample report

Creative

For all spending data and media in the weekly report, the underlying creatives are available for viewing and downloading on the Competitrack web site.

Creative material is accessible via direct links to competitrack.com in the weekly reports and the daily new ad alerts, as well as through the Competitrack online search tool.

New Ad Alerts

Clients may receive weekly or daily notifications of ads breaking within their competitive set.

For most media in the FastTrack universe, new ads are available for client viewing within 6 to 24 hours of their first appearance.

Email alerts contain links to the Competitrack web site, where each ad can be viewed or downloaded

To learn more, contact your Competitrack rep or call John Jelilian at (718)-482-4204