Competitrack

	More Info
	News October 31, 2006 Competitrack announces U.S. expansion--monitored TV advertising now extends into 100 spot markets October 11, 2006 Competitrack expands advertising monitoring business into Co-op and trade promotion tracking. Broadcast tracking capability an industry first. March 30, 2006 Competitrack uses Promixis Girder for their remote management and automation needs. Methodology Syndicated and Custom Tracking Programs

Syndicated and Custom Advertising Tracking Programs

Competitrack offers syndicated tracking programs, in which a standard package of services covers all advertisers and products in a category, as well as custom programs tailored to meet the needs of individual clients.

Our tracking programs are typically comprised of the following components:

Quick Response Monitoring Services

New Ad Alerts - Competitrack's new ad alerts, which are offered free to registered users, help clients stay on top of breaking print and television creative. The alerts can be customized to any competitive set or frequency preferences. Each e-mail links to a page displaying thumbnails for easy viewing and links for quick ordering.
Standing Orders - For clients with clearly defined competitive sets, Competitrack can set up standing orders for automatic delivery of breaking creative. A standing order can help the client maintain a continuously updated archive of pertinent competitive information.
Weekly Preliminary Spending Reports - A summary of competitive print and television spending during the previous week and year to date for our selected industries. Weekly spending reports typically are issued 7 days after the close of a week.

Monthly or Quarterly Services

Spending Reports - A summary of current period and year to date spending by advertiser, product category and subcategory, product/campaign and media. Specific media, such as publications, TV channels, and programs are identified. Reports are shipped within four weeks of the close of a report period.
Tear Sheet Packages - A collection of PDFs covering all new print ads introduced during the report period. An insertion schedule showing when and where each ad ran is included. Tear sheet packages are available on CD ROM.
Tape and Photoboard Packages - A collection of all new spots breaking during the report period. An airing schedule showing when and where each ad ran is included. Photoboards are available on CD ROM. Tapes are available in VHS or 3/4" format.
DataView - Competitrack's CD-ROM based data package enables clients to run ad hoc queries and custom reports.

Ad Hoc Services

Ad Hoc Service Package - Competitrack subscribers may request spending reports and creative materials at any time.
Detailed requests are handled by a category specialist, and most requests are handled within 4 to 24 hours of the original call. Many requests for creative materials may be handled by clients directly on the Competitrack Web Site.
For further information or to receive a price quote for a specific tracking program, please contact Competitrack or call us at (888) 604-0260.